Hush Puppies - Genius Fit
Hush Puppies Genius Fit featuring three main benefits - Cushion Dome, Arch Support and Heel Cuddle.
Agency: Brand Collectve
Studio: Jumbla
Animation & Design: Peter Daniel Palanas
Studio: Jumbla
Animation & Design: Peter Daniel Palanas
The GeniusFit footbed takes us on a colorful journey, highlighting its three key features: the cushion dome, the arch support, and the heel cuddle. The film cleverly combines abstract shapes inspired by modern shoe ergonomics using realistic textures to fully understand it benefits and a fun way. By presenting each component separately, it allows us to focus on and appreciate each idea individually.
